Module 2 – STAGE 5: FOCUS – Your Brand

Present Yourself as Their Obvious Best Choice
Describe Your Value, Then Tell Them Why to Choose You!

5-2CoverYou Love to Win
But you don’t often get the chance to beat your rivals, because you simply don’t
know how to tell your target
market why they should choose you.

You know you are valued. Your clients’/employers’ good opinion makes you proud.

But you struggle to explain exactly what you do that they value.

We’ll help you pinpoint your value. Then we’ll show you how outline it, in accurate terms that are both appealing and relevant to the people who want what you’ve got.

Fight back! Stop giving your competitors the upper hand. Use our descriptions, simple checklists and comparisons
to focus and inspire your thinking, because…

Being chosen is deeply satisfying. But first, you have to state your case to prove you’ve got what they want. Let us show you how to document, test and refine your value proposition and your unique selling proposition.

This Module will give you a clear, verified understanding of the value you deliver. You’ll learn…

  1. What you can expect a value propositions to do for you
  2. Why you need a solid value proposition
  3. What it takes to develop one of your own
  4. How to test your draft concepts
  5. How to use your verified Value Proposition

Use our four-step process to sail through the value proposition development process. We also provide helpful examples and checklists, along with a few “DOs and DONTs” that will help you avoid common pitfalls.

Next, we’ll shift your focus to your Unique Selling Proposition, (USP).  Your USP tells your target market why they should choose you over your rivals. It distinguishes you from everyone else that offers comparable skills, products or services. It makes you stand out in the eyes of your employers, customer or peers. Use our easy formula to draft your USP. Then we’ll tell you how to test and refine it into its most attractive and appealing form.

  • Prerequisites: Stage 1: (All Modules),  Stage 2: (All Modules), Stage 3: (All Modules).
    Stage 4: (All Modules), Stage 5: Module 1.
  • Length: 46 pages (8,015 words)
  • Contains: 5 Exercises
  • Average Completion Time: 3 Hours
  • Pricing: Varies – see below

Approach 1 – Email Supervision – $100
Purchase this Module, complete it at your own pace, and return it to us for review.
We’ll go through your answers and send you our comments by email. You’ll get an
all clear to move forward. Or we’ll suggest you make a few course corrections before
you move on to  complete the next Module.

Approach 2 – Expert Support –  $200
Purchase a Module and complete it at your own pace. Book your telephone coaching
session, when you return it return for review. We provide 20 minutes of one-on-one
coaching support for each Module. When we speak, we’ll address your questions and
go through your answers. At the end of each coaching session, you’ll have fresh insight
into the mechanics of  branding , “on point” answers, and be ready to move on to your
next Module.

Approach 3 – Expert Brand Development
If you have a need for speed, choose this “fast track,” approach, and we’ll build your
brand for you.

When you opt to have us build your brand for you, we will contact you to schedule your
initial information gathering sessions and establish your brand development schedule.
We will stay in touch throughout the process, by email and phone.

When you choose this option, you’ll not only get a fully developed branding package,
much faster than you could ever build on your own but you’ll also gain valuable insight
into the mechanics that drive your brand.

To request information on this fast track, streamlined, personal branding approach,
contact us at clientservice at


Leave a Reply

Your email address will not be published. Required fields are marked *